photographer & Inclusive Brand Consultant for impactful brands & leaders who want to disrupt the status quo

Brand consulting and coaching to help you disrupt the status quo to build inclusive, empowered brands, rooted in core values. When we work together on your inclusive brand journey, you're also helping to support organizations that provide resources for women and the LGBTQ+ community.

Crystal Lily Creative is a black, female-owned photography and inclusive brand consulting studio, based in Los Angeles, California; serving creatives, coaches, educators, leaders, and speakers worldwide.

Learn more about the founder, Crystal Whiteaker

Learn how you can build an inclusive, empowered brand with the 6-step Empowered Branding experience!

"I recently used Crystal for my photoshoot rebrand. Crystal is more than a photographer! She's a director, a brand overseer, and an organizer. She was able to not only pull together some of the best photos I've ever taken, she also managed to ground my brand in a focused voice and clear direction. She works with you not only on shoot day, but from womb to tomb of the shoot. Which makes for a very efficient shoot and a well thought out plan for how to effectively use your pictures afterward.
I will not only be using her again, but I will also recommend her whenever possible. This rating system only goes up to 5 stars, but she deserves a 10 star rating!" Melissa Fredericks, MKOS

"I hired Crystal to do my full brand photo shoot. We rented a studio in Downtown LA and shot for 4 hours with lots of on brand props. It was incredible. The images have really helped bring my brand fully to life on my website and on social media. I love getting emails that say something like "your website and photos are f*cking fantastic," and I just give Crystal all the shoutouts. As a non-designer, I have found that quality, personalized photos - along with good copy - can make you stand out among and be memorable even while DIYing your marketing. Highly recommend going all in on a brand shoot."
~Braden Drake, Un-F*ck Your Biz

"In just 2 short hours of working with Crystal, I found clarity and connectivity in my brand messaging that I never had before. She is an amazing teacher leader and with her guidance and suggestions I can't wait to implement all the great suggestions and feedback she provided me with, it was so IMPACTFUL! Highly recommend!!!!!"
~Carrie Murray, BRA Network